Back in 2015 there was not very many good social media contact calendar programs out there. So when I was working with clients, I would often use this Google Sheets template that I made so that we could plan everything out. Now in 2023 there are dozens of phenomenal content calendars (like Canva) out there and this Google she really isn't that useful.
However… I kept it around because some of my old school clients much prefer a spreadsheet, then some “new finagled program that the kids use these days” that is a direct quote.