The most impactful people I know have vast libraries of personal experiences which inform them in conscious and subconscious ways. Much of that experience was gained outside of the workplace context, but as I've already waxed poetic to the tune of 10,000 words, I'll narrow the scope of the conversation to talk about my "professional" experience.

In addition to all of these formal roles, I have held dozens of independent consulting and gig roles, of which I continue to have several now.

Dates: March 2022 - October 2023

Facilitating the evolution of a Fractional Ownership Luxury Car Member Club build on the Sharing Economy from a local business to an investor-funded, scalable tech startup through the development and optimization of integrated systems and processes, as well as a full staff overhaul.

Created, documented, and structured a reputable system for multi-location management by building an internal Wiki covering every area of business operations and growth, coupled with a near-total tech stack overhaul.

Arrival: Apart from a printed binder lost in a forgotten filing cabinet with five-year-old Word docs, there was no documentation in the business, which wasn't shocking, as there were also very few systems. The CRM used sticky notes to manage leads, and the fleet management team used a whiteboard to make a daily checklist.

Outcome: A main outcome of my time there was developing and learning the current way of doing things, going and talking to third-party experts, doing outside reading, and then creating our own system with the needed documentation. I also trained the team on the new way of doing things and made continuous refinements to the systems, documentation, and processes. By the time I leave, we will have built a smooth running machine which was deployed in two additional locations and survived a massive staffing overhaul.

Process: In the first 90 days, we made a sharp turn into acting like adults. I closed loopholes and set up daily 1-1 stand-up meetings with each staff member, where I joined them in their role to understand what worked. We created job descriptions, rebalanced responsibilities, and addressed the root causes of why the staff was trying to dodge the system.

I spent many 16-hour days teaching the porters how to use a pressure washer and what chemicals to use on the wheels to remove tar, training the sales team on the subtle benefits of our $250K membership packages in the minds of luxury clients, and working with the new director of operations to write the manual on financial management and daily, weekly, and monthly reporting. I also worked with our fleet/asset management team to identify growing market demands and shift fleet assets while maintaining the newly built vehicle management system. I've scrubbed so much bird poo off Bentleys and Rolls Royces while wearing a suit during my time working with our porters.

By structuring, launching, training, and coaching CRM, and writing the sales training guide, I helped increase tracked leads from five sticky notes to 7000 active leads, holding daily 1-1 standups with sales teams in both B2B and B2C sales. Through a full stack digital marketing overhaul, client retention programs, and third-party partnerships, ongoing qualified leads jumped by over 400% year over year, which I both planned and implemented.

With a classic founder who has 1000 ideas every week, I was responsible for receiving, documenting, and outlining the time and resources needed to hit outlined milestones, as well as prioritizing the goals we had outlined. When a project was active, it was my responsibility to oversee every initiative in the business with the assistance of internal teams and an army of third-party gig workers, including contract negotiation, scope of work definition, and ongoing resources communication.

Noteworthy work in business strategy development, including Competitive Analysis, Marketing Strategy, and Business Process Improvement, while also delivering multi-year financial models for lenders and investors.

Expanded operational capacity by 300% to serve 600 new businesses, delivering customized solutions in critical areas during economic crises such as business pivots, diversifications, cash flow analyses, and financing amidst highly emotional moments, while also co-developing an open-source wiki of grants and resources for Michigan Small Business reaching over 10,000 users and hosting numerous workshops and training seminars.

Originally, I was hired onto the general consulting team, working with average clients. After the first 6 months I became a top-performing consultant on the generalist team and demonstrated my value in the startup and digital marketing space, I was invited to be a topic expert on the top two teams. This enabled me to start serving the top 5% of the book of business, which was mostly focused on technology commercialization.

Drove ongoing internal systems improvements, delivering results through initiatives such as Salesforce CRM adoption, cross topic project management for regional reporting, implementing a workshop follow-up process to collect stakeholder impact, and managing partnerships with community stakeholders, among other key efforts.

Collaborative and data-driven strategic planning efforts with CEO/CMO, developing implementation schedules and dynamically adjusting these plans based on ongoing market demand analyses on a monthly basis.

Delivered data drive, actionable marketing and sales insights to the desk of our CEO and CMO on monthly bases by integrating data from medical, marketing, client feedback, and staffing data sources in a HIPAA-compliant manor.

Nurtured a humble digital marketing firm from my childhood bedroom starting by serving mom and pop businesses with full-stack digital marketing eventually growing into a thriving marketing firm that pivoted to support tech startups, often in the medical space, specializing in interpreting data to unlock actionable, ROI-focused marketing insights and secondary implementation insights for over burned development teams. Before I ultimately departed from the company on my own terms, we had a thriving staff of 11, as well as a cool office with a fancy espresso machine and foosball table.

Adeptly navigated the complexities of managing third-party gig workers, eventually building a high-performing in-house team, all while handling the intricacies of payroll management, HR operations, and nurturing a distinctive company culture, before remote work has highly popular.

Effectively managed the legal landscape surrounding founding paperwork, including contract and proposal creation, followed negotiations with the assistance of external legal teams, skillfully navigating digital asset and cybersecurity insurance complexities, and delivering positive outcomes in general civil lawsuits and small claims cases.

Built over 100 websites using first WordPress and then a range of content management systems, including CSS, HTML5, and custom Java implementations, demonstrating mastery in both front-end and back-end development and an ability to deliver high-quality projects consistently.

Juggled 1500+ individual project files from 400 clients in every industry, with internal and contracted team members using cloud based project management systems before they were cool. .

As I cash flowed through college, I needed some stable income in addition to my side hustles. So, I worked in food services, building maintenance, and retail for a Grasshopper Gardens Greenhouse. I still know how to sell Hydrangeas like no one else. You just have to show people how changing the pH balance of the soil can change the color of the flowers from blue/white to pink, and it's all over.

⬅️ Pervious Chapter: Skill Set

➡️ Next Chapter: Education / Awards