Business Validation Canvas 

Creating a business idea is easy. Choosing which of your ideas is good, which version is better and if the market demands your product or service in the way you are offering it is the hard part. 

With personal biases, limited knowledge and emountional investment validating your idea is not an easy road. Whil there are many articals about the 6 steps to validating your business thees are often reductionistic and lack a clear and action path to business validation. 

While Validation Canvas will not solve all of your validation problems it will give you a flexable framework for your validation processes which you can tweek to fit your needs. 


Why Validate my idea? 

Validation is mission critical to launching a solid business venture. Here are few reasons benifits you will get from using the validation canvas: 

  • Bring the product to market quicker by finding and fixing problems while the idea is still on paper. 
  • Focuse the energy of your team on action items that are more likly to work insdeated of blindly working on stuff. 
  • Making changes before you launch saves you on resources after you launch so you can spend them where they count. 
  • Quite your inner doubts by having solid eveidnce you are moving in the right direction 
  • Gain investment easier by demonstrating your due diligence. 

Why Use The Validation Canvas

While we think validation Canvas is a useful tool there is nothing magical about it. There are many other validaiton tools avaible and each one has it's own stragths. 

I't our opinion that Validation Canvas is simple, actionable, and versionable where other models are not. 

Why The Validation Canvas Works

Validation canvas is crowed funded knowledge in a condensed form with the foundational premise that assumptions are at the root of the validation process. Based on this we created a question and answer format to dirly support or refute each of these assumptions. 

All of that to say it works for some people and not for others.   

Watch How To

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See How To:

Read How To

For those of you who read instructions we have created this step by steop slide show, overview video and written manual. 

Step 1 | Your Idea: In this box write a few sentences overving your idea in a way which hormonal high schooler would understand. Fouses on the problem you are solving and the way your a sloving it. Bouses points if you explain how you are better than the compitort 

Step 2 | Market Overview:  Jot down what you know about your current market. How are your competitors, what do you know about your target market, what does current and future demand look like? 

Step 3 | Assumptions:  You are going to write down your top 10 riskiest assumptions in three different categories for a total of 30 assumptions.  

  • Idea Assumptions: Would be assumptions that are based around the core idea of your businesses. Normaly related to what your customers are thinking or fealing. You might need to think esotartic like the market demand, relation tone, chanels you are delivering the services ext. 
  • Operational Assumptions: These are assumptions about how you are going to operate. Think about staffing, physicality of creation, shipping times, tooling, maner of rendering the services
  • Financial Assumptions: Are any assumption that revolves mainly around money.  IE. Salces prices, taxes, cost of goods, overhead costs ect. 

Once you have your assumptions written out number them from riskiest to least risky. By riskiness we mean how critical is this assumtion to your idea and how confident are you in the answer. 

Step 4: Move your top 3 riskiest assumptions into the three boxes to the right of your assumption list. One assumption goes in each box.  

  • "What Text" is the assumption that you are making. IE I will make an average of 18 sales a day.  
  • "What Questions" is the question you need to ask to test the assumption. IE would I be able to make 18 sales a day? 
  • '"Who/How" Is your method for find the answer to this question. IE. Research the traffic to similar sandwich shops in similar conditions. Take into account an average conversion rate and then project avg sales.  
  • Answer: Write down the answer you found as you asked your question. Does this answer meet your original assumption? 

Step 5 | Version: If you answers do not match your original assumption you might need to version your idea to create a slightly different version. Once you have this updated version run it back through the validation canvas. 

Keep this process up going until you have validate all of your major assumptions and most of your minor assumptions. 

We all have different workflows so we made the validation canvas available many different version. Comment below if there is another version you would like to see. 

Step By Step Guide

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  • Google Sheets
  • Excel
  • PDF

Basic Uses

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  • Google Sheets
  • Excel
  • PDF

Features Overview

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